Setup Fee: [Amount] (due on Effective Date)

[saddammolla]

EXHIBIT A: Statement of Work (SOW)
This Exhibit A details the specific lead generation services to be provided.

1. Project Title: B2C & B2B Lead Generation for [Client's Product/Service]

2. Project Goals:

[e.g., Generate X B2C leads per month for Product A]
[e.g., Generate Y B2B leads per quarter for Service B targeting specific industries/roles]
[e.g., Achieve Z% lead-to-MQL conversion rate]
3. Target Audience & Lead Definition (Specifics):

B2C Target: [e.g., Demographics, interests, geographic area, pain points]
B2B Target: [e.g., Industries, company size (revenue/employees), job titles/roles, specific technologies used, pain points]
Qualified B2C Lead Criteria: [e.g., Opted-in, provided valid email/phone, confirmed interest in specific product via survey/form]
Qualified B2B Lead Criteria: [e.g., Valid contact info, company fits ideal customer profile, expressed explicit interest in a demo/call, fits BANT criteria (Budget, Authority, Need, Timeline)]
4. Services to Be Provided (Detailed List):

Strategy & Planning: [e.g., Kick-off meeting, persona development, content strategy alignment]
Channel Utilization:
[e.g., B2C: Facebook Ads, Instagram Ads, Google Ads (Search/Display), Email Marketing, SMS Campaigns, Influencer Outreach]
[e.g., B2B: LinkedIn Outreach, Cold Email Campaigns, Content Syndication (e.g., gated whitepapers), Webinar Promotion, SEO optimization for lead magnets, ABM (Account-Based Marketing) tactics]
Content Development (If applicable, specify who creates what): [e.g., Lead magnet outlines/copy, ad copy, email sequences]
Technology & Tools Used: [e.g., CRM integration, marketing automation platform, lead gen tools, ad platforms]
Lead Handoff Process: [e.g., Leads uploaded daily to Client CRM, notification via email, specific fields required]
5. Deliverables & Milestones:

Monthly Lead Volume Goal: [e.g., 200 B2C leads, 50 B2B leads]
Reporting Frequency & Format: [e.g., Weekly performance update via email, Monthly detailed report in Google Sheets/Dashboard]
Meeting Schedule: [e.g., Bi-weekly check-ins, monthly strategy review]
Specific Assets to be Created/Managed: [e.g., 5 Landing Pages, 10 Ad Creatives, 3 Email Sequences]
6. Fees & Payment Schedule (Detailed):

Monthly Retainer: [Amount] (due on the 1st of each month)
Per-Lead Fee (if applicable):
B2C Lead: $[Amount] per qualified lead
B2B Lead: $[Amount] per qualified lead
Ad Spend Budget: Client to allocate and directly pay $[Amount] per month for cyprus whatsapp database advertising, OR Provider to manage ad spend with a [X]% management fee.
Payment Due Dates: [e.g., Net 15 days]
7. Key Performance Indicators (KPIs):

[e.g., Cost Per Lead (CPL)]
[e.g., Lead-to-MQL Conversion Rate]
[e.g., Volume of Qualified Leads Delivered]
[e.g., Website Conversion Rate on Landing Pages]
8. Client Responsibilities (Specifics):

[e.g., Provide access to Google Analytics, CRM, ad accounts]
[e.g., Provide all product descriptions and high-resolution images/videos]
[e.g., Timely approval of ad copy and creative within 48 hours]
9. Assumptions:

[e.g., Client's website is conversion-optimized and performs well.]
[e.g., Client's sales team will follow up on leads within X hours.]
[e.g., Client will provide necessary legal disclaimers for lead capture.]