Decision Stage (BoFu - Bottom of Funnel) - "Which one should I buy?"

[saddammolla]

Interactive Product Configurators: "Build Your Own [Product] & Get a Personalized Quote." Requires email for the quote.
Customer Testimonial Videos/Case Studies (short, personal story format): Focus on the emotional transformation or tangible benefit for the individual. Gated for "full story."
Webinar/Workshop Registration: "Live Demo: Unlock the Power of [Product Feature]," "Mastering [Skill] with Our Experts."
Free Trial/Sample Sign-ups: Offer a limited-time free trial or a small product sample.
Goal: Convert leads into customers, address final objections, instill confidence.
Content Type: Direct, persuasive, actionable.
Lead Magnet Ideas:
Exclusive Discounts/Coupons: Pop-ups or email sign-ups for a first-purchase discount.
Pricing/Tier Comparison Guides: Clearly outlining different product options or service packages. Requires email for detailed breakdown.
One-on-One Consultations/Discovery Calls: For higher-ticket B2C items (e.g., custom ghana whatsapp database jewelry, financial planning, interior design). Gated appointment booking.
Live Chat/Virtual Assistant: To answer immediate purchasing questions. While not a lead magnet itself, it's a critical conversion tool.
"Shop the Look" Guides: Curated product combinations presented in an appealing way, leading directly to product pages.