With the digital transformation , the ways of capturing customers have changed and even new alternatives have been created to reach the online public.
Because they are adapted to a specific audience profile, the content uk companies email list to be qualified so that it truly becomes attractive and generates a return for companies.
So, how can we measure this work and validate whether these materials are being effective?
Analyzing the amount of data captured , the number of accesses , configuring activities, and organizing the management of all stages: from capturing leads to completing the sale.
However, the path of this commercial process is based on measuring conversions, which generally consists of compressing the information on interaction and entry of leads into the funnel, generating the famous conversion rates .
But what is conversion rate? This is one of the questions I will answer in this article. In addition, you will understand how CRM enhances this action and ensures its effectiveness.
Shall we go together on this journey of knowledge?
Summary
Conversion rate: what does it mean?
Why analyze the conversion rate?
How to calculate the conversion rate?
Marketing: The Key to Conversion Success
Strategies that increase conversion rate
What is conversion rate by segment?
Advantages of CRM for managing conversion rates
Data analysis with CRM
Journey tracking with CRM
Lead management with CRM
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Conversion rate: what does it mean?
Conversion rate: Close up of a mother touching a cell phone with her index finger. Purple background and some blue lights coming out of the cell phone screen.
When someone talks about conversion rates , they are referring to the number of hits that register their contact details on a business's advertisement.
The purpose of this definition is to obtain the results of a given strategy and analyze which ones perform well and which ones need to be reformulated.
Measurement metrics correspond to the analysis of delivery and response to the persuasion methods used to capture leads . And that is exactly why they become essential for the evolution of the materials delivered by your real estate company's marketing department.
It is the conversion rates that will tell you whether the materials are being assertive or not.
It is important to highlight that this indicator is not only aimed at measuring sales metrics , but also at developing opportunities and the customer's journey within the sales funnel.