7 sales trends for 2024
1. Acceleration of sales in digital channels
According to Gartner analysis, the number of interactions between companies and customers will skyrocket over the next five years, leading to a breakdown in the traditional sales model.
Sales trends estimate that:
B2B customers, especially Millennials (22%) feel that salespeople don't offer much additional value beyond what they can learn themselves.
Consumers will reward virtual shopping experiences.
The rise of digital shopping means australian whatsapp number that more data will be available on customer behavior and product/service usage. Companies must prepare to capture, organize and analyze data systematically .
Customers want companies to use the mountains of personal data they have to deliver warm, personalized experiences. According to Zendesk’s CX Trends 2024 report , more than two-thirds of CX organizations believe generative AI will help their businesses deliver that familiarity — even as they serve millions of customers.
Download the full report for free to understand why 70% of CX leaders plan to integrate generative AI into many of their touchpoints in the next two years.
CX Trends Report 2024
Download here!
2. Increase digital skills in the organization
The first sales trend is clear, the main sales channel will be digital. Therefore, sales representatives will need to improve the following skills:
Virtual customer engagement
Tactics for planning and preparing for pre-sales calls, as well as best practices to ensure productive dialogue with customers during virtual sales interactions.
Virtual training