4. Periodically analyze and adjust your approach

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Not all metrics may be useful for your business. It is important to choose KPIs that will help you track progress towards your goals. For example, for e-commerce, one of the key metrics may be the average check , and for SaaS companies, the customer retention rate .
3. Set up tracking systems
To accurately assess the results, it is important to implement systems that will allow you to iceland phone number list collect and analyze data. Modern marketing tools such as Google Analytics, HubSpot, SEMrush allow you to track the necessary KPIs in real time. A well-configured analytics system can not only automatically collect data, but also provide detailed reports on key tags.
Key performance indicators should not remain static. It is important to periodically review how relevant they are and make changes if the company's goals change. For example, if you want to change your marketing strategy, you may need to revise your key performance indicators to reflect new business objectives.
5. Employee training
To ensure that KPIs do not become just numbers on paper, it is important that employees working with marketing metrics understand their essence and impact on the business. Regular trainings and seminars will help the team not only learn how to work with data correctly, but also see its value in achieving common goals.