Not even Tumblr has given up on testing direct purchasing

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Perhaps, at first glance, social networks still seem like an immune territory, but this is not the case: in the digital age, even commerce moves in time with likes and shares . Advertising and commerce are inevitably attracted by the places where people spend their free time. Thus Social Commerce was born , the strategy of selling products and services through social channels.

The strength of Social Commerce is that it has become a natural part of everyday email database lists australia purchasing behavior, such as shopping with friends or asking for suggestions and then deciding, at least in part, based on their feedback: people influence their peers and on these influences, whether positive or negative, competition between brands develops, whose value is given exclusively by the users' experience .

A group race
Facebook, Twitter, Instagram, Pinterest, Snapchat, Tumblr… no one gives up the Buy button . And some are doing even more: they create, acquire or invest in startups focused on e-payment. In addition to introducing the button, Facebook with Shopify has given brands the opportunity to transform their page into a mini e-commerce site. With Messenger it has opened up to money transfers via Visa or Mastercard. Twitter has also activated the Buy button.



You can also buy by going through Pinterest: research has revealed that one in two registered users researches on the social network before making purchases and one in three buys products seen on the “boards”. Even the other large photography platform, Instagram, has opened a direct channel for purchasing through sponsored content. Just like Snapchat, which has invested in Spring, an e-commerce platform compressed into an app.