We know that the marketing area is characterized by the execution of several tasks at the same time, that is why we recognize the importance of being able to automate some steps in your process of accompanying your leads and potential clients on their way through the sales funnel .
What is an Inbound Marketing Workflow?
It is an automated system that activates a series of previously established email database lists australia actions, which respond to the needs of the Buyer Persona and your marketing objectives, based on the completion of a specific interaction, for example: a blog subscription, the download of an ebook or the completion of a form.
This process is usually associated primarily with email marketing , which is broadly defined as the strategic sending of personalized emails according to the stage your potential customers are in within the sales funnel. The inbound marketing workflow is one of the most effective tools for the nurturing process or lead cultivation.
Hubspot explains what a workflow is like this:
“ The nurturing process usually starts after the user's first interaction with the company (…) After the first contact, a series of automated actions are triggered with a very specific objective: for the user to advance through the so-called 'sales funnel' and thus achieve those conversions.”
In addition to allowing you to strategically support your prospects, workflows provide you with important information about your leads to understand their interests and what they may be expecting from you at a given time.
“In addition to allowing you to strategically support your prospects, workflows provide you with important information about your leads.”
This is how Bluleadz explains it :
“A workflow is a tool used to gather more information about a new contact and keep them active and engaged with your brand through an automated process. Using 'workflows' saves your sales team time , saves money, and promotes lead engagement with your company.”
Still not convinced? According to Salesforce, “companies that use a marketing automation system to nurture prospective customers experience a 451% increase in qualified leads.”
Yes, it works and your prospects will appreciate it as long as you plan your inbound marketing workflow campaigns strategically and always keep their interests in mind.
Why use an Inbound Marketing Workflow?
61 % of consumers are more receptive to a brand when it offers them personalized content tailored to their needs, according to the Custom Content Council.
This should be a compelling reason to include workflows in your marketing strategy. Through this powerful tool, you will be able to please your prospects while saving time and resources.