If you resell body care products in your beauty center list email company in indonesia (even better if you also have an e-commerce site) you may have had several difficulties with some of your customers. In the few lines of this paragraph I do not pretend to transform you into a perfect salesperson, but I could help you understand where perhaps you are going wrong, or, in any case, how to improve your strategy. Educational Marketing If this isn't the first marketing article you've read, you probably already know the difference between a cold customer and a warm one. In short, the first type of customer is the one who doesn't know you yet, isn't informed about the features of your center, doesn't recognize the strengths that distinguish you from the competition and, most importantly, doesn't place their trust in you.
Who are these customers? For example, all those who come into contact with your beauty center for the first time: they visited your website, your Facebook page, etc. Mind you, I'm not talking about women who received advice from a friend who is already a loyal customer of yours. People who are subscribed to your profile list (later we will see how to create one or more broadcast lists thanks to WhatsApp Marketing ) can be considered less cold than the categories seen previously, but, even for them it is necessary to use a multi-phase sales strategy (you will see them below). Why is a sales strategy necessary? Isn't it enough to be an expert on that particular product and describe (or tell) its effects on the skin? No, unfortunately, it's not that simple.