Setting incorrect goals, failing to identify the right conversion paths, and assigning value to non-monetary conversions are just a few of the common website conversion tracking issues. When you encounter a conversion tracking problem, don't follow your first instinct and panic. Chances are, someone before you has already encountered the same problem and found a way to solve it.
This article focuses on five common conversion tracking mistakes philippines number ways to fix them. Understanding the causes of conversion tracking issues will help you win the sales game. Let’s learn how.
Why You Need Better Conversion Tracking to Win the Sales Game
While measuring conversions may not seem like much help in increasing your sales in the short term, proper conversion tracking allows you to determine where your visitor traffic is coming from. You can use these valuable insights into traffic flows to strategically target hard and soft sales pitches.
Tracking conversions and analyzing data won’t help you increase conversions overnight. Instead, by analyzing data patterns and making more informed marketing decisions, you can win the sales game in the long run. Plus, website conversion tracking offers other valuable benefits:
Elevated marketing campaign
Conversion tracking will help you identify how many customers you acquired during your marketing campaign that influenced sales. This way, you can evaluate the best performing elements of your marketing campaigns .
Reduced costs
Proper conversion tracking allows you to make more informed decisions that will ultimately help you reduce costs. Plus, you'll save money by allocating budget to underperforming channels.
Focus on winning strategies
Proper conversion tracking will help you make more strategic decisions. As a result, you will be able to design winning strategies that will help your business grow. For example, by tracking conversions, you can determine your most valuable marketing channels. This way, you can allocate your budget and resources based on the highest-performing marketing channels for conversions. By allocating your marketing budget and resources, you will ultimately be able to scale your marketing strategy and, as a result, increase your profits.
And this is just one example of how conversion tracking can benefit your business in real life. When you start actively tracking conversions, you'll be able to make more informed decisions that will impact your sales.
Higher profits
By streamlining your conversion tracking process, you can reduce costs and improve profits by spending more on winning strategies .
Five common website conversion tracking problems
Although most conversion tracking issues are purely technical, that doesn’t mean you can’t fix them without the help of your technical team. In fact, not all technical experts understand the dynamics and nuances of digital marketing. Therefore, marketers need to recognize common conversion tracking mistakes and ways to avoid and resolve them.
If you want to avoid conversion tracking issues, it's crucial to understand the common mistakes that cause these problems. To help you get started, here's a list of the most common website tracking errors.
Setting wrong goals
Setting incorrect conversion goals and targets is probably the most common conversion tracking mistake.
“There’s no point in tracking conversions if you’ve set the wrong conversion goals,” says Liam Hayes, Digital Marketing Director at Essay Tigers . Liam shared a story of how the company initially gave the highest conversion value to clicks, which was a micro goal. At the same time, they gave zero value to request completion, which was the most important macro conversion. As a result, Liam and his team came up with misleading metrics where 50 completed requests would result in no success, while 10,000 page views indicated the best performance ever achieved.