Email Marketing: Trends and exits for 2025

[armdrejoan]

Still on the subject of transactional emails, it is important nurse database to include a thank you response every time a user or supporter completes a form from a landing page, participates in an event, or makes a donation.

These emails, designed to get your Association or Cause talked about, must be very simple, but at the same time must be able to hit the recipient. In addition to the thanks, in this type of email, there is room for in-depth information on the topic and therefore calls to action that keep the conversation alive, precisely when its perception is strongest.

Every new beginning is an opportunity to reevaluate the immediate past. So, this January 2025 we take the opportunity to reevaluate the priorities and typicality of Email Marketing programs.

In a social universe populated by algorithms – Facebook, Twitter and Google first and foremost – email is the only media that the marketer really owns. The only media that he has complete control over content, frequency and personalization.

Exits from the scene
To trigger, not to broadcast
For most brands, broadcast DEMs – sent just once to the entire list – represent the majority of messages sent. However, their influence on ROI is slowly losing ground, replaced and amplified by the revenue generated by triggered emails.