Now that you know more about why personalisation is important in marketing, why not do more to build customer loyalty with your brand to drive revenue and word of mouth?
Learn more about personalising your marketing with Apteco.
When talking about Artificial Intelligence (AI) and Machine Learning (ML), many are drawn to imagining scenarios where computers eventually ‘learn’ so much that their knowledge australia whatsapp users overtakes our own, and they leave us behind entirely - or take over the world.
In truth, machine learning only imitates the way that humans learn, and applies that process to effectively use data and improve its own algorithms. It performs tasks that may be time-consuming for humans, such as finding patterns in huge data sets, and builds on what it learns over time.
There are lots of applications for machine learning in retail that can help a business improve its operations, customer experience, and overall profitability. So, before robots become our new overlords, let’s put them to work.
Machine learning is quickly becoming indispensable in the retail sector due to its ability to collect, manage, and analyse high volumes of data in a short space of time, using what it finds to optimise processes. The abundance of data generated in retail is daunting and includes everything from customer interactions to website traffic to inventory levels. Speedy but effective analysis at this scale is simply not possible with manpower alone - but humans can put these valuable ML insights to good use.