Related websites

Innovative solutions for data management and analysis.
Post Reply
Md5656se
Posts: 13
Joined: Sun Dec 22, 2024 3:39 am

Related websites

Post by Md5656se »

Just like with sites that may compete directly with you, sites in related topics are often good opportunities to collect keywords. Let's say you're an e-commerce site that sells specialty running shoes. You might not consider Runners World (a purely content site) to be one of your business's competitors, nor might they have a large number of keywords that currently overlap with yours. However, they may have a lot of keywords ranking that may be relevant to your site.

You can pull keywords that are considered relevant from Google Ads or you can pull keywords that are currently ranking on Google from SEMrush. In the case of Google Ads, simply follow the same procedure as outlined above in “Generating organic vietnam phone number sample keyword ideas from your website” and type in your competitor’s site or a related site.

Youtube video thumbnail


img-semblog
Other considerations for organic keyword lists
Keyword Research Geolocation (for local or regional sites)
By default, most keyword research tools will return global search volumes or search volumes for a particular country. If you're interested in multiple countries, you may need to combine multiple keyword data sets. However, if you're only interested in data for a particular city, state, province, territory, etc., most keyword research tools can't get to that granular level.

If your keyword research is for a business that can only operate in a particular state, for example, to get an accurate picture of the total search volume available, you would really have to limit that search volume geographically.

This is where Google Ads can come in handy again. With other tools, you may need to adjust search volumes based on the portion of your segment compared to the entire country, except for terms that are geographically specific.

For example, if you’re a law firm that specifically operates only within the city of San Francisco and your search term is “personal injury lawyer,” you can get an accurate picture of how much traffic your client could realistically capture by using the location-specific data from the Google Ads Planner. Conversely, if the search term is “personal injury lawyer in San Francisco,” you can likely take the nationwide search volume for that term because the intent of anyone searching for that term “matches” your client.


Image



Within Google Ads, limiting search volumes geographically is a fairly simple process, in fact, you can limit them as granularly as Google Ads itself. In the example below, the search location has been limited to the San Francisco/Oakland/San Jose Nielsen DMA region. Google will also tell you how many people are within that region. In this case, 19.9 million:
Post Reply