This allows us to interpret tha
Posted: Sun Dec 22, 2024 6:50 am
Just as the concept of public relations, market research and relational marketing emerged in the 60s, inbound marketing emerged in the 2000s : a business philosophy that exalts the current premise of marketing, which is the exchange of value.
Since 2006, this philosophy transformed into methodology has had an impact in multiple countries and played an important role in the design and execution of digital marketing strategies .
Nowadays, companies want to invest in inbound marketing; this has generated the growth of marketing agencies specialized in this commercial philosophy.
These companies have been trained in the theoretical foundations of inbound marketing and have changed their service offerings in order to implement its postulates and strategies.
Next, to better understand this reality, we invite you to look with us at the following data that Hubspot's 2018 State of Inbound Report discovered, analyzing the application of inbound marketing in Latin America :
1. 75% of professionals who implement inbound marketing think that their organization's marketing strategy is effective
t most professionals have good results applying the inbound marketing methodology, and, therefore, consider it effective.
2. 43% of professionals say paid advertising is the most overrated marketing tactic.
Inbound marketing statistics in latam
Of the 43% of respondents who think that paid advertising is given more value than taiwan number example it should have, 27% believe that this happens when advertising in traditional media, 16% believe that this occurs in ads on social networks and search engines.
These data allow us to understand that offline advertising strategies are no longer considered the most effective today, and that organic positioning is important to authentically attract sales prospects.
You may be interested in: Content marketing strategies for 2023
3. 75% of marketing teams are focused on converting their contacts into sales opportunities.
Most respondents are focused on attracting as many leads as possible, i.e. transforming visitors to their clients' websites into sales opportunities.
Surely, this action is achieved by implementing calls to action, content offers and landing pages with contact forms, to grow the databases and have more sales prospects to close.
In Colombia, Hubspot conducted a more detailed study where this variable also had a high percentage of receptivity.Marketers said that 71% of their marketing goals and priorities for the next 12 months were to convert visitors into leads.
4. Organizations that have alignment between marketing and sales teams are 4 times more effective.
Inbound marketing statistics in latam
It is important to know that companies that align the objectives of their marketing and sales teams are having good results.
To align both teams, it is important to invest in CRM and automated marketing software that centralizes contact data for sales prospects and customers, as well as monitor how people are progressing through the conversion funnel.
5. Youtube, Instagram and Facebook are the main video channels
inbound-marketing-statistics-in-latam
Youtube, Instagram and Facebook lead the video channels that inbound marketers prefer to use to broadcast their clients' content campaigns.
As platforms with a global reach and appropriate measurement tools, it is understandable how they have become preferred channels for attracting sales prospects and providing valuable content.
6. Email and instant messaging applications are essential in companies
inbound-marketing-statistics-in-latam-3
Finally, this study shows us the importance of emails and instant messaging platforms in a company's external communications with its customers.
Despite the use of these channels, it can be noted that, in Latin America, telephone calls and face-to-face sales are still considered.
In conclusion, Latin America is becoming more and more inbound and its marketing professionals are inclined to develop strategies that focus on putting into practice the key actions of the inbound marketing methodology , such as a successful sales process that takes advantage of the massive reach of social platforms and blogs.
Since 2006, this philosophy transformed into methodology has had an impact in multiple countries and played an important role in the design and execution of digital marketing strategies .
Nowadays, companies want to invest in inbound marketing; this has generated the growth of marketing agencies specialized in this commercial philosophy.
These companies have been trained in the theoretical foundations of inbound marketing and have changed their service offerings in order to implement its postulates and strategies.
Next, to better understand this reality, we invite you to look with us at the following data that Hubspot's 2018 State of Inbound Report discovered, analyzing the application of inbound marketing in Latin America :
1. 75% of professionals who implement inbound marketing think that their organization's marketing strategy is effective
t most professionals have good results applying the inbound marketing methodology, and, therefore, consider it effective.
2. 43% of professionals say paid advertising is the most overrated marketing tactic.
Inbound marketing statistics in latam
Of the 43% of respondents who think that paid advertising is given more value than taiwan number example it should have, 27% believe that this happens when advertising in traditional media, 16% believe that this occurs in ads on social networks and search engines.
These data allow us to understand that offline advertising strategies are no longer considered the most effective today, and that organic positioning is important to authentically attract sales prospects.
You may be interested in: Content marketing strategies for 2023
3. 75% of marketing teams are focused on converting their contacts into sales opportunities.
Most respondents are focused on attracting as many leads as possible, i.e. transforming visitors to their clients' websites into sales opportunities.
Surely, this action is achieved by implementing calls to action, content offers and landing pages with contact forms, to grow the databases and have more sales prospects to close.
In Colombia, Hubspot conducted a more detailed study where this variable also had a high percentage of receptivity.Marketers said that 71% of their marketing goals and priorities for the next 12 months were to convert visitors into leads.
4. Organizations that have alignment between marketing and sales teams are 4 times more effective.
Inbound marketing statistics in latam
It is important to know that companies that align the objectives of their marketing and sales teams are having good results.
To align both teams, it is important to invest in CRM and automated marketing software that centralizes contact data for sales prospects and customers, as well as monitor how people are progressing through the conversion funnel.
5. Youtube, Instagram and Facebook are the main video channels
inbound-marketing-statistics-in-latam
Youtube, Instagram and Facebook lead the video channels that inbound marketers prefer to use to broadcast their clients' content campaigns.
As platforms with a global reach and appropriate measurement tools, it is understandable how they have become preferred channels for attracting sales prospects and providing valuable content.
6. Email and instant messaging applications are essential in companies
inbound-marketing-statistics-in-latam-3
Finally, this study shows us the importance of emails and instant messaging platforms in a company's external communications with its customers.
Despite the use of these channels, it can be noted that, in Latin America, telephone calls and face-to-face sales are still considered.
In conclusion, Latin America is becoming more and more inbound and its marketing professionals are inclined to develop strategies that focus on putting into practice the key actions of the inbound marketing methodology , such as a successful sales process that takes advantage of the massive reach of social platforms and blogs.