From Physical to Digital Sales
Posted: Sun Dec 22, 2024 8:42 am
In this sense, he asserts that one of the platforms that has helped them the most to communicate with their audience and achieve sales has been the digital one.
“When you use social media and anything else that is not corporate, you achieve a lot (…) With a blog with updated content or updates on Instagram, the feedback is instantaneous,” he says.
A similar situation to Packer Shoes in terms of finding lights through the use of digital platforms is that of Truppi, an Argentine candy store founded in 1971.
Researching and being on social media (they started selling on Facebook) allowed numbers (south korean tv series) them to discover and get to know their target audience. They saw that the competition was focused on children and that it would be difficult for them to reach that niche through the Internet, so they decided to focus on young adults.
These are just some examples of how digital adaptations do not end with a website, but also involve mobile applications, responsive designs, communication through social networks and strategies such as Content Marketing to provide more and more value to our users.
We can dare to say then that adapting our operations from physical sales to digital sales is not just a question of trend or fashion, but often a survival measure for businesses in the 21st century.
Although the need to adapt to new digital platforms and enter the world of eCommerce is very clear, the inputs we need to take this important step are not always fully defined.
Below we leave you with several factors and areas of action that need to be considered when facing the change from physical to digital sales.
Objective and Platform
The goal of your digital store, just like your physical store, is to sell. That's clear. It's important to have defined the needs of your users, what you offer as a company and how you are going to offer it.
This is very similar to the process that any physical business must follow in order to be successful and generate a positive impact on its customers. However, when we talk about the digital environment we must consider the “laws” that govern this ecosystem.
It is important that your platform is as user-friendly as possible for your visitors: easy to use, responsive, secure, with different payment options, detailed information, good design. And most importantly: make the purchasing process as painless as possible.
Logistics and Processes
When managing an online store, factors must be taken into account that are more expeditious in a physical store.
When a customer visits a store, they choose the product, go to the checkout, pay and leave with their purchase immediately. In the digital store we must offer shipping services and, most importantly, fulfill the commitments we make to our buyers.
Physical stores, depending on their size and particular characteristics, do not always have all these logistical possibilities. For this reason, it is extremely important to fine-tune the details that will make the successful delivery of the product to the customer possible.
If you do not have internal staff for these tasks, there is the possibility of contracting this service with third parties. The cost of this service must be determined in advance and analyzed, to be sure that it is feasible to carry out home sales through the online store.
When reaching a wider audience, it is necessary to ensure that there is stock or inventory available to cover orders from different locations.
“When you use social media and anything else that is not corporate, you achieve a lot (…) With a blog with updated content or updates on Instagram, the feedback is instantaneous,” he says.
A similar situation to Packer Shoes in terms of finding lights through the use of digital platforms is that of Truppi, an Argentine candy store founded in 1971.
Researching and being on social media (they started selling on Facebook) allowed numbers (south korean tv series) them to discover and get to know their target audience. They saw that the competition was focused on children and that it would be difficult for them to reach that niche through the Internet, so they decided to focus on young adults.
These are just some examples of how digital adaptations do not end with a website, but also involve mobile applications, responsive designs, communication through social networks and strategies such as Content Marketing to provide more and more value to our users.
We can dare to say then that adapting our operations from physical sales to digital sales is not just a question of trend or fashion, but often a survival measure for businesses in the 21st century.
Although the need to adapt to new digital platforms and enter the world of eCommerce is very clear, the inputs we need to take this important step are not always fully defined.
Below we leave you with several factors and areas of action that need to be considered when facing the change from physical to digital sales.
Objective and Platform
The goal of your digital store, just like your physical store, is to sell. That's clear. It's important to have defined the needs of your users, what you offer as a company and how you are going to offer it.
This is very similar to the process that any physical business must follow in order to be successful and generate a positive impact on its customers. However, when we talk about the digital environment we must consider the “laws” that govern this ecosystem.
It is important that your platform is as user-friendly as possible for your visitors: easy to use, responsive, secure, with different payment options, detailed information, good design. And most importantly: make the purchasing process as painless as possible.
Logistics and Processes
When managing an online store, factors must be taken into account that are more expeditious in a physical store.
When a customer visits a store, they choose the product, go to the checkout, pay and leave with their purchase immediately. In the digital store we must offer shipping services and, most importantly, fulfill the commitments we make to our buyers.
Physical stores, depending on their size and particular characteristics, do not always have all these logistical possibilities. For this reason, it is extremely important to fine-tune the details that will make the successful delivery of the product to the customer possible.
If you do not have internal staff for these tasks, there is the possibility of contracting this service with third parties. The cost of this service must be determined in advance and analyzed, to be sure that it is feasible to carry out home sales through the online store.
When reaching a wider audience, it is necessary to ensure that there is stock or inventory available to cover orders from different locations.