Through storytelling, the customer can receive positive information associated with a brand, naturally and through their emotions.
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It is a fact that people today largely base their purchasing decisions on the emotions that certain brands make them feel.
Don't miss this opportunity to connect and convert.
They relate you to their own experiences
When we listen to a story we tend to relate the facts narrated with our own experiences, it is something natural.
We look for similarities, we connect with situations and emotions that we have once experienced.
That is why we feel identified, moved, surprised, sad or angry, everything goes through the information we store in our brain.
What brand doesn't want to connect with its customers to the point where they can relate us as a business to certain episodes in their lives?
It is possible, as long as we have a good story. This is undoubtedly one of the most important benefits of storytelling .
Later in this article we will tell you some key points on how to apply it.
This is one of the greatest benefits you can receive from storytelling because it allows you to creatively mexico number for whatsapp design communication strategies to position your brand in the right way, according to your objectives and your audience.
You can decide what you want your audience to feel and from there determine what the message will be and how you will tell it.
There are no limits when it comes to creativity and good ideas. Look within your organization, get inspired by success stories in storytelling and by your audience.
Share your personality
Have you ever stopped to think about your brand's personality? If not, now is a good time.
We all like to see the human side of organizations, especially in times of social media.
Think of stories that show who you are, not as a salesperson, but as a brand. What your tone is, what moves and inspires you. What you want to inspire others.
It's important to focus on how you want to be perceived beyond your product and its benefits. Think about what else you can bring to the table.