There is a widespread belief that competition is not even mentioned, so today I ask you to open your mind so we can talk about how to create a co-marketing campaign.
We always keep an eye on our competitors and pay attention to their communication actions, strategies and offers, but we try to never interact with them publicly because that is what they are: competition.
We have also been taught about all the things that separate us, but we do not always discuss what we can do together so that both parties benefit.
In this sense, co-marketing, or cooperative marketing, can help us. This is a strategy that consists of joining two brands or companies to jointly promote an offer.
The purpose of co-marketing is to get more benefits for a minimal cost. The idea of partnering is that you find companies with which you share similar audiences and that can provide you with benefits such as: greater reach, reputation and quality content.
Another benefit you can get from this strategy is increased conversion opportunities.
However, you should never forget that the other brand must also benefit from this alliance , so you must also have something to offer.
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You may be wondering what co-marketing is. Well, according to Hubspot this strategy consists of:
“The collaboration of two companies to combine their efforts to promote a co-branded offering. In a co-marketing partnership, both companies promote a piece of content or product and share the results.”
In this way, both partners benefit from the reach and sales opportunities offered by the other. Everyone wins.
In this article I will tell you why and how you should develop a co-marketing indonesia number list strategy for your business, no matter its size.
You already know that there are many benefits you can achieve by implementing content marketing and inbound marketing strategies.
Now, imagine for a moment that you can boost each of these actions using a relatively simple and affordable methodology. The truth is that you don't have to imagine it, you can do it through co-marketing.
The main reason why you should develop a co-marketing strategy is because it represents an alternative to creating content or promotions, through the intelligent use of the qualities of other brands within your sector.
To this you must add the increase in the possibilities you have of reaching a larger audience with very little effort , since in addition to offering your content to your followers, you will also do so in a shared way with your ally's community.
By choosing a good company profile to partner with, you can also gain more prestige and exposure if it is a partner with a long track record.
I recommend that you look for brands that complement yours, so that they have similar communities that need both of you to achieve their own goals.