WhatsApp marketing can be incredibly effective—but staying compliant with privacy and communication laws is essential. Missteps can result in fines, bans, or damage to your brand’s reputation.
Do always get clear, informed consent. Users must opt in voluntarily. Avoid buying lists or adding people without permission.
Don’t spam users. WhatsApp is personal—users don’t expect portugal telegram screening to get hit with daily promos. Stick to useful, expected communications.
Do provide an easy opt-out. Include a line like “Reply STOP to unsubscribe” in your messages. Make it clear and respected.
Don’t collect or store numbers without a privacy policy. Make sure users know what you’ll do with their information.
Do comply with local and international regulations—like GDPR (Europe), CAN-SPAM (US), or the TCPA (US). These laws often require consent and restrict unsolicited messaging.
Use WhatsApp Business API if you're managing large-scale communication. It includes compliance controls and templates approved by WhatsApp itself.
Stay ethical and legal—not just because it’s right, but because it builds long-term trust and protects your business.