This report shows several search metrics:
Total clicks
Total impressions
Average CTR (click-through rate)
Average position
Featured Search Performance Metrics
Scroll down past the line graph to malaysian numbers find the “Top Queries” section. Here you can see the keywords for which your site has appeared in search results and received clicks from the SERP.
For example, this is what the top queries for a car workshop look like.
highlighted query table showing clicks and impressions
Take the top query, "auto repair shop." Over three months, it resulted in 19 clicks to the shop's website. This means that the site's monthly keyword traffic for this query is about six visits (19 / 3 = 6.3).
Review your top queries. And make a list of keywords you'd like to target.
Start by looking at keywords with a high number of impressions and CTR. These are already driving traffic to your site, so they are likely to be relevant to your goal.
Keywords with a low CTR are still valuable. Look at terms with a lot of impressions but low CTRs. This may mean you appear in search results, but people aren't clicking. Or you're not ranking high enough. Target these to optimize your content.